1. Introduction
Prime Era Personal Training Pty Ltd (“Prime Era”, “we”, “us”, or “our”) is committed to protecting your privacy and handling your personal information in a transparent and secure manner.
This Privacy Policy outlines how we collect, use, store, disclose, and protect your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
2. What Personal Information We Collect
We may collect personal information including, but not limited to:
Full name
Date of birth
Contact details (email, phone number, address)
Emergency contact details
Health and medical information relevant to exercise participation • Fitness assessment data and training history
Payment and billing information
Membership and booking records
Communication records
Sensitive information (such as health data) is collected only where reasonably necessary for the provision of our services and with your consent.
3. How We Collect Personal Information
We collect personal information through:
Membership sign-ups and enquiry forms
Pre-exercise screening and health questionnaires
In-person consultations
Online booking and payment systems
Email, phone, or written communication
Participation in training sessions or assessments
4. Why We Collect Personal Information
We collect and use your personal information to:
Provide personal training and group fitness services
Assess suitability for exercise participation
Manage memberships, bookings, and payments
Communicate with you regarding services, schedules, or changes • Maintain safety and duty of care obligations
Comply with legal and regulatory requirements
5. Disclosure of Personal Information
We do not sell or rent your personal information.
Your information may be disclosed to:
Trainers, staff, or contractors engaged by Prime Era (on a need-to-know basis)
Service providers such as booking software, payment processors, or IT providers
Medical or emergency services if required for health or safety reasons
Government or regulatory authorities where required by law
All third parties are required to handle your information in a secure and confidential manner.
6. Storage and Security of Information
We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.
This includes:
Secure digital systems and password-protected software
Limited access to sensitive information
Secure storage of physical records (where applicable)
Personal information is retained only for as long as necessary to fulfil its purpose or meet legal obligations
7. Access and Correction
You may request access to, or correction of, your personal information by contacting us using the details below.
We will respond to all reasonable requests within a reasonable timeframe, subject to legal limitations.
8. Marketing Communications
We may use your contact details to provide information about services, updates, or promotions relevant to Prime Era.
You may opt out of marketing communications at any time by contacting us or using the unsubscribe option where available.
9. Cookies and Online Activity
If you interact with our website or online systems, limited technical information (such as IP address or browser type) may be collected for functionality and analytics purposes.
This information does not personally identify you.
10. Complaints
If you believe we have breached your privacy or mishandled your personal information, you may lodge a complaint by contacting us directly.
We will investigate all complaints and respond in a timely and transparent manner.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC)..
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in law or business practices.
The current version will always be available upon request or displayed on our website.
12. Contact Us
For any privacy-related questions, requests, or complaints, please contact: Prime Era Personal Training Pty Ltd
michaelramsay11@hotmail.com